The premier hospitality event in Bulgaria
Hospitality & Tourism Investment Forum (HTIF) is Bulgaria’s leading hospitality business platform and one of the most attended hospitality conferences in Europe. In 2026, HTIF returns for its 11th edition with an expanded program across three dynamic days — 12, 13 and 14 October.
The forum will bring together in Sofia over 1,000 international and Bulgarian hospitality investors, hotel owners, executives, F&B leaders, restaurateurs, tour operators, architects, designers, industry suppliers and public-sector representatives.
Delegate profile
- Hotel owners and executives (65%)
- Industry suppliers (20%)
- Short-term rental and branded residences investors, operators and managers (5%)
- Restaurateurs, F&B managers and executive chefs (5%)
- Tour operators, airport operators, airlines, government and city officials (5%)
- Architects and interior designers (4%)
Agenda
Inbound tourism, seasons, international markets: How is Bulgaria performing towards year-end? What are the expectations for 2027?
Hotel investments: Promising concepts and locations, specific risks
New trends in hospitality design: How to successfully (re)position a hotel or restaurant?
Luxury that lasts: How to create experiences guests remember, recommend and return to?
OTAs, tour operators, direct sales: How to manage channels for higher profitability?
Hotel technology and AI: How to reduce routine work, improve service and boost operational efficiency?
Hotel market ahead of 2027: Signals, threats and opportunities
Hospitality beyond hotels: How is the short-term rental market evolving amid narrower margins and stronger regulations?
From meal to memory: How taste, story and vibe turn restaurants into destinations
Hotel team of the future: How to attract, develop and retain people in a globally competitive talent market?
From higher occupancy to higher profitability: rethinking revenue management in 2026
Digital marketing and branding: Which channels, formats and messages really work?
WHY JOIN
Firsthand information on the recent trends and opportunities in the hospitality business.
Hear from top investors, professionals and experts.
Opportunity to boost your brand awareness.
Direct contacts with representatives of a precisely selected target group – over 800 owners and executives of hotels and hotel groups.
Opportunities to prearrange meetings with people that matter.
Register your interest
Register your interest in HTIF 2026 and receive more details as well as a special invitation.
If you are a hospitality executive, register here:
If you are an industry supplier, register here:
A glimpse at HTIF 2025
Highlights from HTIF 2025 and the Food & Beverage Forum 2025, which took place as a dedicated breakout event within the forum.
Flashback to previous editions
Got questions?
Email us at office@htif.eu