Max Starkov
Founder & Director
HeBS Digital

Adjunct Professor, Hospitality Technology, School of Hospitality
NYU University, New York

Max Starkov is an online travel and hospitality industry expert with 30 plus years of experience in online travel and hotel technology, digital marketing in travel and hospitality, CRM and distribution strategy.

Max has co-founded and served as President & CEO of three consecutive online travel startups: (OTA and online travel marketplace), WhaleMedia Technologies (hotel SaaS technology – CRS and Website Booking Engine developer), and HeBS Digital, a NextGuest Technologies Company, a hospitality industry consulting, digital tech and marketing services firm, headquartered in New York City and with global offices in Las Vegas, Europe, and Asia Pacific.

Max is a published author and recognized thought leader on travel and hospitality inventory distribution, technology and digital marketing strategies, and a recipient of many industry awards, including the HSMAI “Top 25 Most Extraordinary Minds in Hospitality Marketing.”

For more than 15 years Max has been an adjunct professor on hospitality technology, online distribution in travel and hospitality, hotel digital marketing and CRM at New York University, New York.

Max has an MS in Tourism & Hospitality and an MBA degree, Beta Gamma Sigma Honors, from Fordham University in New York.