Julieta Serafimova

Cluster General Manager and Board member

5-star Grand Hotel Sofia, 4-star Suite Hotel Sofia and Grand Hotel Millennium Sofia (Оpening in Q4 2019)

Julieta Serafimova has 30 years of experience in hospitality and tourism. She has joined NIKMI company in 2003, before the opening of its first hotel in the capital city, the 5-star Grand Hotel Sofia, holding the position of Director of Sales, and consequently, she has been an essential part of the pre-opening teams of company’s three hotels in Sofia under the same ownership.

Earlier in her career, she has been a Sales and Marketing manager at two independent hotels in Sofia and has gained experience at Sales departments of Balkan Air Tour /subsidiary of Bulgarian Airlines at that time/, Balkan Holidays International and Bulgaria Holidays.

Julieta Serafimova is a visiting lecturer at New Bulgarian University since 2015 and a member of its Program and Academic Councils. She has been an author of a few articles in Manager Magazine and for three consecutive years a Jury member at International Hospitality Awards in Ukraine. Mrs. Serafimova is a Chairperson at the Bulgarian Association of Hospitality Еxecutives.

Julieta Serafimova is a graduate of the College of International Tourism in Burgas and has obtained an MBA in tourism from Sofia University “St. Kliment Ohridksy”. She has specialized General management in the British industry in the UK and Strategic hospitality management in two of the most prestigious international hospitality schools, where she has completed Corporate management program for GMs at Ecole Hoteliere Lausanne (Switzerland) and General managers program at the Cornell University (USA).

Sofia Hotels Management

Our current hotel portfolio consists of 2 properties offering 244 hotel rooms, 10 banqueting and function rooms, 5 dining outlets, run by our own team of professionals.

The Grand Hotel Sofia is a 5-star hotel in the very city center of Sofia. Today, the hotel is celebrating its 15th anniversary. It features 122 oversized units /50+ sqm/, all elegantly appointed and offering luxury, style, and comfort.

The Suite Hotel Sofia is a 4-star property conveniently located in the “Students city”. The hotel distinguishes with a contemporary design, combined with home comfort, and services to meet the modern active lifestyle.

The hotel portfolio will keep on growing with the latest 5-star Grand Hotel Millennium Sofia in the pipeline for its opening in Q4 2019.

The new hotel is located in a stand-alone plot of the highest building in the city center offering undisturbed views of the city’s skyline and Vitosha Mountain. The ultra-modern and luxurious hotel has its own helipad to serve its well-heeled VIP clientele, panoramic restaurants and lounges and one-of-a-kind gourmet restaurant on the 30th floor.

With a whole floor dedicated to accommodating enviable health and spa center facilities, a number of high-end dining outlets located on the top floors of the building, the hotel will cater to both business and leisure travelers.

The Hotel will be among the city’s largest upscale conference venues with 400 hotel rooms and suites, 13 conference rooms on three floors, the largest one seating 760 people. Airy spaces with atrium, internal escalators leading to dedicated casino and lobby bar are among other special features of the place.

This is not just a hotel, but a new area for new experiences and excitements that you would not receive elsewhere.

The first hotel of the owning company NIKMI JSCo is the 4 star Lilia hotel at Golden sands resort, while the Aquapark in Ovostnik near Kazanlak will also feature 5-star state-of-the-art Spa hotel in the pipeline.