Julieta Serafimova
Cluster General Manager
Cluster General Manager at 5-star Grand Hotel Sofia, 4-star Central Park Hotel Sofia and 4-star Suite Hotel Sofia

Julieta Serafimova has over 25 years of experience in hospitality and tourism. She joined  NIKMI company in 2003, before the opening of its first hotel in the capital city – 5-star Grand Hotel Sofia, and consequently she has been an essential part of the pre-opening teams of all three hotels in Sofia under same ownership. Julieta Serafimova is also responsible for the development of the certified Professional training center at the Grand Hotel Sofia -„Academy 5 stars“.

Earlier in her career, she was a Marketing manager at two independent  hotels in Sofia, as well as gained experience at sales department of Balkan Holidays International and Bulgaria Holidays.

Julieta Serafimova is a visiting lecturer at New Bulgarian University since 2015, and a member of its Program and Academic councils. She has been an author of a few articles for Manager magazine, and a Jury member at International Hospitality Awards, event hosted for the first time by Ukraine in 2016. In 2012, Mrs. Serafimova was awarded as “Hotel Manager of the year” by the Bulgarian Hotel and Restaurant Association. Since 2013 Ms. Serafimova is a Member of the Executive Board of Council of Women in Business in Bulgaria, currently heading working group involved in Education initiatives.

Julieta Serafimova is a graduate of the College of International Tourism in Burgas and has obtained a degree in tourism from Sofia University “St. Kliment Ohridksy”. She has specialized General management in the British industry in the United Kingdom and Strategic hospitality management in two of the most prestigious international hospitality schools, where she has completed Corporate management program at Ecole Hoteliere Lausanne (Switzerland), and General managers program at Cornell University (USA).

About owning company
All three city hotels, including Lilia Hotel in Golden Sands resort, are built and owned by NIKMI Jsc – company with over 25-year experience in the construction industry, mainly in residential, office and multifunctional buildings, and the related infrastructure.