General Manager and Board member at 5-star Grand Hotel Sofia, Cluster GM at 4-star Suite Hotel Sofia and the new 5-star Millennium hotel – in the pipeline.
Julieta Serafimova has over 25 years of experience in hospitality and tourism. She has joined NIKMI company in 2003, before the opening of its first hotel in the capital city, the 5-star Grand Hotel Sofia, holding the position of Director of Sales, and consequently she has been an essential part of the pre-opening teams of three hotels in Sofia under same ownership.
Earlier in her career, she has been a Marketing Manager at two independent hotels in Sofia, and has gained experience at Sales departments of Balkan Air Tour /subsidiary of Bulgarian Airlines at that time/, Balkan Holidays International and Bulgaria Holidays.
Julieta Serafimova is a visiting lecturer at New Bulgarian University since 2015, and a member of its Program and Academic councils. She has been an author of a few articles in Manager Magazine, and for two consecutive years a Jury member at International Hospitality Awards in Ukraine. This year Mrs. Serafimova has been also invited to become a Judge at Best Stay Awards in Croatia. Mrs. Serafimova is a member of the Professional Women’s network Global, Sofia branch.
Julieta Serafimova is a graduate of the College of International Tourism in Burgas and has obtained an MBA in tourism from Sofia University “St. Kliment Ohridksy”. She has specialized General management in the British industry in the UK and Strategic hospitality management in two of the most prestigious international hospitality schools, where she has completed Corporate management program for GMs: at Ecole Hoteliere Lausanne (Switzerland) and General managers program at the Cornell University (USA).
About owning company
All city hotels, including Lilia Hotel in Golden Sands resort, are built and owned by NIKMI Jsc – company with over 25-year experience in the construction industry, mainly in residential, office and multifunctional buildings, and the related infrastructure.