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Georg Schlegel
Managing Director
Choice Hotels

20 years of experience in hospitality franchising in EMEA for major international operators. Key strength in opening up new markets and set up and implementation of new hotel brands. Core know-how in hostel-budget- select service design operations. Successfully developing new strategies for growth of a global franchise systems in a very competitiv environment.

In the current position Georg Schlegel is heading up Choice Hotels Central and Eastern European Office including Turkey and ME. Overseeing over 80 franchised hotels and a team of 25 team members in two offices. Supporting as well European Development of Choice Hotels. Focus on opening up new markets and initiating multiple deals and M&A oppotunities.

With more than 400 hotels in 18 countries across Europe, Choice Hotels Europe™ helps travelers discover and explore new places. Choice Hotels Europe™ is a part of Choice Hotels International, Inc™ (NYSE:CHH), one of the world’s largest and most successful lodging companies.

With more than 6,800 hotels franchised in more than 40 countries and territories, we represent more than 500,000 rooms around the globe. Our four distinct hotel brands in Europe provide a spectrum of lodging choices to meet our guests’ needs.

Ascend Hotel Collection™ member hotels offer a unique and upscale experience that allows guests to connect with the local flavour of a destination in an entirely new way. Clarion™ properties combine first class service with exceptional facilities and attention to detail. Quality™, the name that has been trusted throughout the years, offers guests a memorable experience through hotels with full service and superior facilities.

Comfort™ hotels are widely represented and offer the ideal mix of value and reliability. With more than 35 million global members and counting, Choice Privileges™ rewards programme allows guests to reap the benefits of being a member of the Choice Hotels™ family.